John Knight Glass: craftsmanship that finally shows online.
- Client
- John Knight (Glass) Ltd, established 1984
- Where
- Showrooms in Heswall and West Kirby, Wirral
- What we did
- Website, SEO, Meta ads, photography, video, print design, IT support
- on Google for “oriel windows”
- #1
- leads from Meta ads
- 530
- average cost per lead
- £9.98
The challenge
Beautiful work, an outdated website.
John Knight Glass has been making and fitting windows, doors, roof lights and structural glazing on the Wirral since 1984. The work is premium, but the old website didn't show it, and it wasn't bringing in the high-value enquiries the business wanted.
We took on the whole picture: a new website, search, paid social, and the photography, video and print that make the rest of it work.
Website
A site that puts the glass first.
We designed and built a new site from the ground up. It carries the full product range, project case studies, quote requests and showroom bookings, with the photography doing the selling.
- Mobile first – designed for the phone, where most visitors arrive.
- Fast – optimised images and lean code, so pages load quickly.
- Built to capture leads – quote and contact forms send enquiries straight to the team by email.
- Built for search – structure and content planned around what customers actually search for.
SEO
Top of Google for “oriel windows”.
“Oriel windows” is a competitive search that brings in buyers ready to spend. Technical SEO, local SEO for their service areas, content and quality backlinks took John Knight Glass to the first organic result.
- organic traffic
- 2×
- keywords ranking on page one
- 50+
- leads from organic search
- 5×
Meta ads
A steady flow of leads, week after week.
We run John Knight Glass's Facebook and Instagram advertising end to end: creative, copy, audiences and weekly optimisation, with our own photography and video in every ad.
- leads generated
- 530
- cost per lead
- £9.98
- total ad spend
- £5,288
- Targeting – custom audiences of homeowners in premium postcodes.
- Testing – A/B tested creative and messaging, so the budget follows what converts.
- Retargeting – campaigns that bring back website visitors and people who've engaged with the ads.
- Creative – custom ad design and copywriting, using our own photo and video.
- Monitoring – weekly checks and optimisation.
- Reporting – a monthly performance report with what we've learned.
Photography
Photographs that do the selling.
We shot finished projects across several photo shoots. The same images run across the website, the ads, social media and print, so the brand looks the same everywhere.
Video and print
From Instagram to the back cover.
Short-form video for Instagram and the ads, and print design that matches it: a full-page back-cover advert in Lake Magazine, business cards and stationery, vehicle livery and signage, all to one set of brand guidelines.
And the systems behind the showroom.
We also look after John Knight Glass's IT and Google Business Profile. We also built NAVI with them: the CRM that runs a window and door business from first enquiry to final snag.