Open Plan Building: a brand as well built as the extensions.
- Client
- The Open Plan Building Co, a building company specialising in extensions and renovations
- What we did
- Website, photography, Meta ads, graphic design and branding
- more online enquiries
- 300%
- qualified leads a month from Meta ads, on average
- 45+
- return on ad spend
- 5.2×
The challenge
High-end work that nobody could see.
Open Plan Building builds high-end extensions and renovations, but in a crowded local market their online presence didn't reflect the quality of the work, and it wasn't bringing in the premium clients they wanted.
We put together the whole package: a new website, professional photography of finished projects, Meta ads to bring in enquiries, and branded materials so everything from the business cards to the vans looks the same.
Website
A portfolio that wins the work.
We designed and built a modern, portfolio-led website. More than 50 projects are shown in full, with a page for each service and a clear route from browsing to asking for a quote.
- Projects first – a gallery of finished builds, each with large photos and the client's own story.
- Mobile first – designed for the phone, where most homeowners start looking.
- Easy to get in touch – contact and quote request forms on every page.
- Fast – optimised images and lean code, so even photo-heavy pages load quickly.
Photography
Showing the craftsmanship.
Building work is sold on how it looks when it's finished. We photographed completed projects across several shoots, capturing the scale of each build, the finished interiors and the detail of the workmanship. The same images run across the website, ads, social media and print.
Meta ads
Enquiries from the right homeowners.
We run Open Plan Building's Facebook and Instagram advertising from start to finish: creative, audiences, testing and reporting. Every ad uses our own project photography.
- more enquiries since the campaigns launched
- 300%
- qualified leads a month, on average
- 45+
- return on ad spend
- 5.2×
- Targeting – homeowners in premium areas who are planning a renovation.
- Transformations – before and after projects that show what's possible.
- Retargeting – campaigns that bring back people who've visited the website.
- Creative – custom ad design using professional photography.
- Testing – ongoing optimisation and A/B testing, so the budget follows what works.
- Reporting – a monthly performance report.
Graphic design and branding
One brand, from the first card to the site board.
We designed a full set of branded materials, so every point of contact, from the first enquiry to the finished job, looks like the same professional company.
- Business cards and stationery
- Project proposal templates
- Site boards, signage and safety materials
- Vehicle livery
- Social media graphics and templates
